New York, NY · Portfolio, 2020 to Present
Christina Anastasio
Senior Visual Merchandiser, Natuzzi Italia and Natuzzi Editions
Lead floor planner and merchandiser across wholesale, franchise, and owned retail doors in the US and Canada.
What I actually do
Design & Documentation
- Fully dimensioned floor plans and fixture plans in AutoCAD
- 3D concepts in SketchUp
- Floor-set guides built for a partner team to execute remotely with clear, accurate instructions
- Collaboration with Italian HQ for lead times, and product updates
Wholesale & Franchise
- Responsible for three showroom presentations (per market) for wholesale B2B clients
- Assortment and new product negotiated with franchise partners
- Standards held across wholesale, franchise, and owned retail
Installation & Field Leadership
- Seasonal visual merchandising guidelines: directives, floor-set guides, space plans
- Directs install crews up to 15, as well as third-party vendors
- 10+ store openings
- 8-10 floor-set resets a year across the territory
- Floorplans and on-site installation for trade and design events
About
Six years, four roles, two brands
I started at Natuzzi part-time and now lead visual merchandising for two brand portfolios across wholesale, franchise, and owned retail; which equates to more than 100 doors in the US and Canada. I am the point of contact from concept to execution - drawing the plans myself, and then I'm on the floor when product arrives.
Contact
Let’s talk
Open to Lead and Senior visual merchandising roles at premium brands. The fastest way to reach me is email.
- Email canastasio98@gmail.com
- LinkedIn linkedin.com/in/christina-anastasio
- Résumé Download PDF