FLOORPLAN · ON-SITE INSTALL

Trade, Design & Lifestyle Events

Floorplans and on-site installation for Natuzzi's presence at trade fairs and design events, from ICFF to Art Basel Miami.

Natuzzi presence at a trade or design event, floorplan built out for the show.

Role: Senior Visual Merchandiser, Natuzzi Editions & Natuzzi Italia
Timeline: 2025 to Present
Location: US, event cities vary by show
Scope: Floorplan design · On-site installation · Vendor coordination

This project

5: Events: ICFF, Salon Art + Design, Art Basel Miami, BDNY, HD Expo
1: Fixed date, no extensions
2: Registers covered: trade floor and design world

My role

What I owned

Designs the floorplan for each event based on the space and the audience
Leads on-site installation, coordinating internal teams and external vendors
Partners directly with Natuzzi Italia's Creative Director on what each presentation says
Holds the install to the show's fixed schedule

Context

Floorplans and on-site installation for Natuzzi's presence at trade fairs and design events, from ICFF to Art Basel Miami.

Gallery

All images from this project13 images

Floorplan built for a trade fair presentation.

Install in progress ahead of a trade or design event opening.

Completed presentation on the morning the event opens.

Natuzzi presence at a design or trade event, wide view.

Detail of a presentation built for a design fair.

Detail of a presentation built for a trade show.

Install crew building out a presentation ahead of an event.

Trade, Design & Lifestyle Events — additional photo

Trade, Design & Lifestyle Events — additional photo

Trade, Design & Lifestyle Events — additional photo

Trade, Design & Lifestyle Events — additional photo

Trade, Design & Lifestyle Events — additional photo

Trade, Design & Lifestyle Events — additional photo

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