Christina Anastasio

WHOLESALE SELL-IN · SEASONAL SHOWROOM

High Point Market Sell-In

Three showroom presentations per market, (biannually) to grow our wholesale B2B.

Role
Lead & Senior Visual Merchandiser
Timeline
Seasonal, two markets a year
Location
High Point, North Carolina
Scope
Showroom planning · Product story · Install & reset · Buyer-facing presentation

This project

3
Presentations per market
2
Brands presented
100+
Doors in the sell-in territory

My role

What I owned

  • Planned and install the showroom layout and the route a buyer walks it in
  • Merchandise the showroom layout to coordinate product flow
  • Built the product story and grouping logic for each of the three showrooms per market
  • Visual reports to HQ in Italy
  • Advised franchise and wholesale partners on assortment and buy strategy during market

Context

Three showroom presentations per market, (biannually) to grow our wholesale B2B.

Gallery

All images from this project13 images