RETAIL LAUNCH · MONOBRAND STORES
Natuzzi Editions Monobrand Stores
Opened the brand's first stores in North America, and continue to define how they show up against competition.
This project
- 5
- Stores opened, a brand first in North America
- 12,000
- Sq ft, largest footprint (Southlake, TX)
- $500K+
- Largest build budget
- 15
- Install crew directed
My role
What I owned
- Owned space planning, fixture specification, and material selection across every door
- Produced the floor plans for each site
- Produced the order matrix for each site (rug, tables, accessories, etc.)
- Directed install crews of up to 15, plus third-party installers and outside vendors
- Coordinated long-lead times and product releases with headquarters in Italy
- Build floor-set guides per store for every opening and refresh
- Advised franchise partners on assortment and buy strategy per target market
Context
Opened the brand's first stores in North America, and continue to define how they show up against competition.
Gallery
All images from this project19 images
Next project
High Point Market Sell-In
Three showroom presentations per market, built to sell the line into buyers, not to decorate a room.