WHOLESALE · FRANCHISE · OWNED RETAIL
Natuzzi Italia Monobrand Stores
The luxury Natuzzi brand, and hands-on experience installing the evolution of their store concepts.
This project
- 33
- Monobrand stores, 10 states
- 100
- Doors in the network
- 12
- Trade events hosted a year
- 8-10
- Floor-set resets a year
My role
What I owned
- Space planning and visual guidelines
- Seasonal directives
- On-site installation (on average: direct 8 to10 floor-sets per year)
- Trade event management/set up
- Visual reports with HQ in Italy
Context
The luxury Natuzzi brand, and hands-on experience installing the evolution of their store concepts.
Gallery
All images from this project32 images
Next project
Natuzzi Editions Monobrand Stores
Opened the brand's first stores in North America, from a standard mall door to a 12,000 sq ft flagship, and left behind the guides those doors still run from.